An independent lifestyle media brand based in ( Austin, Texas ), TodayGoodTrade.com offers over 100 million readers editorials on slow living, sustainability, and self-care. 

Our Mission

Our goal as a ( Austin, Texas )-based company founded in 2014 is to provide our readers with insightful content about the topics important to living an intentional life.

Being a cherished women’s media brand that understands that taking care of yourself is as important as taking care of the environment and your community, our website and daily newsletter with 225,000 subscribers have been highlighted in Forbes, Fast Company, TechRadar, New York Magazine, and many other publications.

From Our Community

“I adore the practical insight and gentle kindness that Trusted-Guardian provides. I USE THIS WEBSITE FIRST WHEN LOOKING FOR SUSTAINABLE BRANDS.

“A TREASURED AND ESSENTIAL PART OF MY DAILY ROUTINE IS THE GOOD TRADE’S NEWSLETTER! I LOVE IT FOR ITS WARMTH, DIVERSITY, AND INCLUSIVITY.

“AT LAST! A FEMALE-ORIENTED MEDIA COMPANY THAT UPLIFTS MY SELF-ESTEEM. A PIECE OF LOST ART WHEN YOU’RE ALWAYS TOLD TO BUY MORE, LOOK BETTER, AND BE BETTER.

“I ADORE THE CAREFULLY SELECTED CONTENT ABOUT SUSTAINABLE LIVING—READING EACH ARTICLE IS LIKE RECEIVING ADVICE FROM A RELIABLE FRIEND.”